I built the infrastructureI couldn't buy.

I grew up without stability as a given. My father went to prison for armed robbery. My mother struggled with mental health and illness; some partners were abusive. My brother developed severe mental illness. When he broke down publicly at school, I was bullied — by pupils and teachers. Institutions protected themselves.

I didn't finish school because the environment became unsafe. I learned by doing. Later I formalised that capability with a Level 7 in Senior Management.

Between 15 and 22 I lost an average of two friends a year. Illusions about time, fairness, and bullshit disappeared early.

I've lived with anxiety and depression since childhood, layered on undiagnosed ADHD for many years. Alcohol became a coping mechanism in fear-driven environments. Three years ago, after raising concerns about wrongdoing and being fired, my identity collapsed and I hit the lowest point of my life. I survived it, and I rebuilt deliberately: diagnosis, medication, structure, ownership, clarity.

That experience is why Inferrex is built the way it is. Fragile systems that depend on one person's memory, one consultant's availability, or one undocumented integration are how things quietly break and how people quietly get blamed. Inferrex exists to reduce fear, surface truth early, and build systems that don't rely on fragile trust — in the product, and in the company behind it.

• Calm under pressure; direct, because ambiguity once meant danger.
• Trust-first, high leeway; structure appears when trust is insufficient.
• Unfiltered communicator — I sometimes say things without social buffering.
• I apologise for impact when I'm wrong, not for who I am or what I intended.
• I expect to be told when I'm wrong.
• Learning beats status. Humility beats ego.

I've spent two decades bridging traditional industries and emerging technology — moving from enterprise software sales into operations, digital transformation, and now building the software myself.

All-in-one business management platform for SMEs — "Salesforce for small businesses" — unifying accounting, CRM, HR, document management, and compliance in one multi-tenant system, with AI used as an assistive layer for usability and data validation. Built integrations across HMRC, Companies House, Xero, QuickBooks, Stripe, and Salesforce. Secured AWS Activate funding and a contractor-focused launch partnership. (FileMy's AWS-based stack is its own history; Inferrex runs on Azure and is AI-native — its own models, InferrexAI, not external AI.)

Led a full digital transformation of a groundwork contractor, taking it from sub-£100k jobs to £500k+ contracts and roughly doubling turnover. Implemented CHAS and PQS accreditations, structured programmes of works, and technology-driven scheduling and cost control. Held a Level 7 Diploma in Construction Management and a CSCS black card.

Advised SMEs on commercial strategy, digital transformation, and CRM implementation; built automation and data-driven sales processes.

Sold backup, recovery, and sandbox-seeding tooling for Salesforce into energy, utilities, and manufacturing. Built a specialism in data archiving and retention — the data-protection and golden-record thinking that underpins Inferrex started here. Consistently above target; secured high-value multi-year contracts.

Drove adoption of RPA and automation tools across two regions, aligning automation to client operations and exceeding revenue targets.

Marketing-automation and SaaS roles delivering to enterprise clients including British Airways, Channel 4, Barclays, Emirates, and Shell. At Intuit, led the UK QuickBooks Online beta programme and designed an automated refund process that replaced a costly disc-based system. This is where the interest in process optimisation and automation began.

Inferrex operates on the same values declared in the master operating manifesto — genuinely how the founder works, run the same way at FileMy and at Inferrex. They are not marketing copy; they are how the company is run.

• Radical transparency — if it matters, it's said early. Opacity creates fear; fear destroys trust.
• Trust first, until broken — trust is given deliberately, with real leeway. When it breaks, structure replaces it. That's containment, not punishment.
• Learning is mandatory — curiosity, adaptability, humility, and integrity outrank titles and tenure.
• Equality of worth within roles — equal pay within a role; no reward for performative busyness or knowledge hoarding.
• Outcomes over optics — activity isn't impact, pressure isn't leadership, fear isn't motivation.
• Power is always questioned — authority does not override evidence.
• Ethics are not situational — we don't lie, coerce, or manipulate, even when it costs speed or deals.
• Integrity over growth — we'd rather grow slower than grow crooked.

The product is the doctrine made executable: self-healing instead of fragile, auto-discovered instead of hand-maintained, transparent instead of opaque, and owned by the customer instead of locked in.